AI commerce optimisation for ecommerce brands

Is your product the answer AI recommends?

Your customers are asking ChatGPT, Gemini and Claude what to buy. We test those buying questions, show which products get recommended instead of yours, and tell you what to change.

From customer prompt
to product recommendation
to cart.

Found → Understood → Trusted → Chosen

01 / INDEPENDENT EXAMPLE

One question can expose the problem

Independent research · Gaming keyboards

Observed recommendations

18 AUG 2026 · UK

“What are the best gaming keyboard brands to consider?”

The tested brand appeared in just 1 of 4 AI recommendation lists.

CChatGPTNot recommended
GGeminiNot recommended
CClaude#10
GGrokNot recommended

The brand wasn’t invisible. AI simply had stronger reasons to choose competitors.

The tested brand is anonymised. This was independent research, not commissioned client work. Results reflect the observed behaviour at the time tested.

02 / THE FRAMEWORK

Why does AI choose one product over another?

01 · FOUND

Found

Can AI reliably access the product?

02 · UNDERSTOOD

Understood

Does AI understand what it is, who it is for and when to recommend it?

03 · TRUSTED

Trusted

Is there enough credible evidence to support the claims?

04 · CHOSEN

Chosen

Does AI have a reason to recommend it over the alternatives?

Prompt to Cart identifies where your product drops out.

Free mini-scan

Start with one buying question. Free.

Give us your product and one question a customer might ask AI.

Get my free mini-scan ↗

We’ll show you:

  • Which products get recommended
  • Where yours appears, or doesn’t
  • What seems to be driving the result
  • The first change we would test

03 / THE PAID SERVICE

Want the full picture?

Answer Engine Audit — £950

A fixed-scope diagnostic across 5–10 high-intent buying questions.

Start with a free mini-scan ↗

What’s included

  • Recommendation evidence across relevant AI platforms
  • Competitor analysis
  • Source and evidence analysis
  • Technical and AI readiness
  • Prioritised recommendations
  • 45-minute readout

Delivered within five working days after scope and inputs are agreed.

04 / HOW THE ANALYSIS WORKS

Technology gathers the evidence. Human review makes sense of it.

Prompt to Cart combines structured evidence gathering with human interpretation. The goal is not another automated visibility score, but a clear diagnosis of why products are or are not being recommended and what to change first.

We check crawlability, indexation, structured data, product data, semantic HTML, internal linking and machine-readable information within the Found and Understood stages.

05 / FAQ

Straight answers.

What do you need for the free mini-scan?+

Your product, target market and one buying question a customer might ask AI. No website passwords or analytics access are required.

What does the £950 audit cover?+

Five to ten high-intent buying questions in an agreed market, with recommendation, competitor, source and technical analysis, prioritised actions and a 45-minute readout.

Is this an SEO audit?+

The audit checks technical foundations where they affect discovery and understanding. It also examines trust and the reasons AI chooses competing products.

Can you guarantee a recommendation?+

No. AI recommendations change by model, question, market and time. Findings reflect observed behaviour when tested and do not guarantee a permanent ranking.

PROMPT TO CART

Get your products chosen by AI.

Prompt to Cart helps ecommerce brands get their products chosen by AI. We optimise the journey from customer prompt to product recommendation, and ultimately, cart.

Get a free mini-scan ↗